• 2018 Deputy Director of Marketing and Communications SJC

    Job Locations US-CA-San Jose
    Posted Date 3 weeks ago(5/24/2018 6:13 AM)
    Employer Name
    Norman Y. Mineta San José International Airport
    Client & Job Location : City
    San Jose
    Client & Job Location : State/Province
    Job ID
    Marketing/Communications/Public Relations
  • Overview

    The City of San José’s Aviation Department

    Norman Y. Mineta San José International Airport (SJC)


    Deputy Director, Marketing and Communications


    The Airport offers an exciting and unique opportunity for a team member who brings positive energy and is motivated to shape the future of the Airport located in San Jose, California, the nation’s 10th largest city. The Airport team is passionate about serving our Airport and Silicon Valley, and is seeking a professional who will share this passion. This great work environment makes this an ideal opportunity for a highly motivated and results-oriented individual who will like to join the Airport team to work hard toward our strategic vision of “Transforming how Silicon Valley Travels.”


    Mineta San José International Airport (SJC) has an exciting opportunity for a Deputy Director of Marketing and Communications. The Deputy Director of Marketing and Communications leads an experienced team of creative and dedicated professionals, and is responsible for promoting SJC’s brand and reputation throughout the Silicon Valley, nationally, and internationally with a focus on increasing airline passenger growth and non-airline revenue generation. The position is also responsible for the oversight and planning of all the Airport’s external communications and advises the Aviation Director in making strategic decisions regarding the public advancement of the Airport.


    The position’s primary responsibilities include:


    • Creating an aggressive, highly strategic, integrated marketing roadmap to influence the Silicon Valley community to think of SJC as their “preferred choice” for air travel.


    • Delivering marketing campaigns with high level of customer centricity with maximum effectiveness to increase passenger activity and promote the airport’s unique culture, features, services, and increasing number of destinations.


    • Building awareness and brand strength of SJC to enhance measurable value of our reputation. This may include oversight of public communication channels such as the Airport website and social media properties.


    • Establishing a broad base commercial marketing perspective airport-wide by engaging in effective partnerships amongst the Airport Divisions.


    • Seeking to understand aviation industry macro trends that can be leveraged in SJC marketing strategies, pushing the envelope and disrupting status quo in productive ways.


    • Enhancing relationships to build collaborative marketing strategies amongst City Departments, Business Associations, and key Silicon Valley business partners.


    • Developing short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.


    • Developing and implementing media relations goals and strategies, overseeing public relations activities, such as press materials development, social media management, and organizing media events and press conferences as appropriate.


    • Planning and ensuring effectiveness of advertising, well as overall consistency of branding and messaging, conveyed both physically and virtually by the Airport.


    • Monitoring and reporting on metrics of success for marketing activities and visibility, audience demographics, and the impact of Airport marketing programs.


    • Inspiring, aligning, and motivating team members in a dynamic way to produce imaginative results.



    The Ideal Candidate


    The ideal candidate shall be results driven, tech savvy and have a high level of business and sales acumen. Candidates should be able to think imaginatively and have experience in enhancing a service oriented work environment while motivating, encouraging, planning, organizing, and evaluating the performance of assigned team members; establishing performance requirements and personal development targets; and providing coaching to enhance high level of performance and to continuously develop the Marketing and Communications team.  Candidates should have a proven track record of highly successful marketing strategies and campaigns, as well as, building strong, collaborative relationships with stakeholders of all kinds, including residents, businesses, elected officials, and other professional staff. Candidates should also be comfortable working in a fast-paced environment and have the capacity to drive forward with high priority initiatives while managing daily workload


    Personal Characteristics and Management Style


    • Confident decision maker with a track record of producing results
    • Effective and empathic communicator skilled at building relationships
    • Collaborative partner with stakeholders inside and outside the City organization
    • Proven leader in empowering employees and supporting their development and recognition
    • Experienced leader who appreciates and welcomes San José’s rich multicultural, diverse environment


    Any combination of training and experience equivalent to:


    1. Education: Any combination equivalent to successful completion of advanced course work from an accredited college or university in Marketing, Public Relations, Aviation Management, Business Administration, or other related fields is required. A Master’s Degree in Business Administration, or Aviation Management is desired but not required.


    1. Experience: Six (6) years or progressively responsible professional level experience in marketing, including at least two (2) years at a senior executive level, preferably in an airport environment.


    1. Certification or License: Possession of a valid driver's license.


    1. Accreditation: Accredited Airport Executive from the American Association of Airport Executives is a plus.


    1. Employment Eligibility: Federal law requires all employees to provide verification of their eligibility to work in this country. Please be informed that the City of San José will not prepare or file a labor condition application with the Dept. of Labor.